The Cartier brand had humble beginnings when it was established in 1847 by Louis-François Cartier in Paris, France. Cartier set up shop in the area immediately surrounding the Palais-Royal with the ambitious intention to become jeweler to the French imperial family, gaining an aristocratic clientele composed of counts and and receiving his first order from the Empress Eugenie in 1859. Cartier again upgraded his premises in Paris and continued as a purveyor of luxury items to the imperial family and other members of the international elite. The brand was not confined merely to the crafting of bijouterie and haute joaillerie, however, as the firm also produced charming objets d’art, elaborate clocks and silver sets.
Today, Cartier jewelry continues to be desired for its sophistication and elegance by a wide-ranging international clientele and many of the designs have become truly iconic, including the Love collection, the Panthère, the Tutti-Frutti and the instantly recognizable watches such as the Santos, the Ballon Bleu and perhaps the most well-known of all, the Tank.